21 conversion tips & tricks
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1. use a PS near the bottom of your page with strong call to action

2. Use a 1 year money back guarantee if you can, use seal with red border: 
   increase conversions by 6%, reduce return rate by 38%

3. use a favicon
   <link rel="icon" type="image/png" href="http://www.exitsplash.com/images/favicon.png">

4. use a yellow-background pre-headline

5. red 20pt tahoma headline #CC0000 - 17% increase

6. use no more than 17 words in your main headline

7. use Arial 12pt font - increase readability by 30%

8. Use a dropcap letter - increase readership by 40%

9. use headline in your testimonial boxes - 34%

10. put a testimonial below your PS - increase conversions by 19%

11. Use a lot of benefit lists - write out 50-100 headlines no longer than 17 words

12. Insert a video above the fold

13. Use easy to read sub headlines throughout your copy

14. Insert order links or buttons near your testimonial boxes

    Try Exit Splash Risk-Free for 1 year!

15. Use a large yellow order button that says "add to cart" along with card images - increase conversions 14%

16. insert your money back guarantee below your order button

17. put a red dashed 4px border around your order button area - increase conversions by 28%

18. Show the value of your bonuses

19. use verified images

20. change your price to end with a "7" - increase conversions by 17%

21. insert your digital signature below the headline - increase conversions by 19%

BONUS Tips

22. add a retail price with a strike through it - increase conversions by 14%

23. use "Dear Friend"

24. bad words, good words

    - Learn -> Discover    
    - Tell -> Reveal
    - But -> however, or 3 dots ...
    - Buy -> claim, invest, reserve
    - if -> when
    - stuff -> Insider secrets, secrets
    - That -> which or this, or remove

25. FREE, YOU, YOUR




















